- Written by Erik Kritter
SEM and PPC are exactly what you think they are.
Buying advertisements. It works well and quickly at driving traffic to your website.
There are a few ways to do this.
The first is paying per click. People do this because they only want to pay for people who actually visit their site. Why pay for the ones who are not interested.
The second is buying a certain number of impressions or displays. This is simply the number of times your ad is shown to people.
The least common and third method is paying to have an ad display for a period of time. A month, week, or day.
If you sell aftermarket parts for building muscle cars you probably have no business advertising on a website about fashion. But a popular blog about muscle cars.....
These ads are targeted to specific keywords and demographics.
If you are a divorce lawyer who specializes in helping female clients wouldn't it make sense to run ads on Facebook that targeted married women within 100 miles of your office who have posted the phrase "I hate my husband" on their facebook page?
Suppose you have a brand new German restaurant at Smith Mountain Lake. It is going to take time to get to page one of Google. The ads can bring you customers today. Why not use Google Adwords and target "restaurant smith mountain lake" and "German food smith mountain lake"?
What if your SEO efforts for your law firm's key words (highly competitive) are making slow progress (moved from page 5 to page 2) but you want some traffic from Google. Why not buy some ads for those key words on page one of Google?
SEM & PPC varies so much according to location and industry all I can do is tell you is to call and ask.
Give me a call at (540) 420 - 5998 to discuss some internet advertisements to get more customers for your business.