- Written by Erik Kritter
While I do install Google Analytics in every site I build many folks like having their dashboard right on their admin panel. This is handy if you only want to go to your site for information about your site. I can't show you this because it is on the administration side of the website and I don't want to give the public access to that. If I did I could wind up with a website that shouldn't be seen in the bad part of town much less shown in church.......
If you want to know what Google Analytics is, just visit their website and they can give you an education (A very valuable education).
Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Their service is free and it is the best data on traffic on your website you can get.
Google gives this away because they use the information gathered to sell advertisements & (I think) uses the data to give better search results so they will remain the #1 search engine in the world with about 70% of the market.
Google is the king of search for a reason.