What your website budget should look like.

Website BudgetingBuilding a website is much like building a new store. You need to know what your costs will be, why they are what they are and plan for them.

The easiest way to explain this is with an analogy about your website being a store.

 

You will invest your money into your "store" for the following:

  • some of the money goes into the land and building. You can rent or buy, but you must have this. (Hosting)
  • some of the money goes into the store itself; carpet, paint, decorations, racks or shelves, office space, cash registers, etc.... (Web Design)
  • some of the money goes into the billboard down the road, an ad in the yellow pages, a newspaper ad, radio & television advertisements, etc.... (Internet Marketing)
  • some of the money goes into the maintenance of your store. (Website Maintenance)

Hosting: This is an annually recurring cost. You must have your website on a web server and that web server needs to be in a proper data center. 99.999% of businesses simply rent the space because buying a web server is like buying a high rise office building.  It is great if you need that much space but if you only need space for a little coffee shop on the ground floor or an office on the 30th floor, why spend the money for the entire building? Also, if you do buy a web server, do you have a data center to put it in?

Web Design: This is what you actually spend to build your website. This is a one time fee.

Internet Marketing: This is how you get customers to visit your website. This is an ongoing cost.

Website Maintenance: This is the website equivalent of fixing broken windows, keeping a fresh coat of paint, keeping your merchandise properly displayed, updating your security system, etc... Some people do this themselves & some hire me to do it for them. This is an ongoing cost.


Budgets for my customers usually look something like this.

Based on:

  1. Website Usage - Are you using your website like a brochure to simply show off your products and services to your customers or are you using your website to get new customers to contact you to buy your services.
  2. Marketplace - How many competitors you have that are actively doing internet marketing to promote their website. This depends on if your customer base is local, regional, statewide, or national. It also is dependent on how many of your competitors are active. Some examples include:
    • a web brochure for any business that does not have a need for attracting new customers via the internet
    • a small town auto repair business (usually not competitive)
    • a residential heating and cooling business in a rural market (non-competitive market)
    • a plumbing business in a city market (competitive market)
    • a law firm in a rural market (competitive market)
    • a law firm in a city market (very competitive market)
    • a law firm in a large city market or regional market (extremely competitive market)

If you have questions, call me at (540) 420 - 5998.

*Keep in mind that individual website budgets vary greatly. Some businesses need a $5,000 web brochure because of their competition. Some only need a little $250 website. This is only meant to serve as a guide based on different ways you can use your website and the market you compete in.

 

Website is used as a web brochure: (simply using your website to show off your products and/or services and act like an old fashioned brochure)

  • Initial Start up: 
    • $250 to $700 for Web Design
    • $175 for Hosting ($150 annually recurring + $25 one time set up fee)
  • Recurring:
    • $150 annually for Hosting
    • nothing for Internet Marketing
    • nothing to $75 annually for Website Maintenance*

Website is used to attract new customers in a non-competitive market: (actively using your website to get new customers in a market with no or few active competitors)

  • Initial Start up: 
    • $500 to $1,500 for Web Design
    • $175 for Hosting ($150 annually recurring + $25 one time set up fee)
  • Recurring:
    • $150 annually for Hosting
    • nothing to $500 annually for Internet Marketing
    • nothing to $150 annually for Website Maintenance*

Website is used to attract new customers in a competitive market: (actively using your website to get new customers in a market with a normal number of active competitors)

  • Initial Start up: 
    • $500 to $1,500 for Web Design
    • $175 for Hosting ($150 annually recurring + $25 one time set up fee)
  • Recurring:
    • $150 annually for Hosting
    • $75 to $500 per month for Internet Marketing
    • nothing to $250 annually for Website Maintenance*

Website is used to attract new customers in a very competitive market: (actively using your website to get new customers in a market with a large number of active competitors)

  • Initial Start up: 
    • $1,500 to $5,000 for Web Design
    • $175 for Hosting ($150 annually recurring + $25 one time set up fee)
  • Recurring:
    • $150 annually for Hosting
    • $500 to $1,000 per month for Internet Marketing
    • nothing to $500 annually for Website Maintenance*

Website is used to attract new customers in an extremely competitive market: (actively using their website to get new customers in a market with a very large number of very active competitors)

  • Initial Start up: 
    • $2,500 to $10,000 for Web Design
    • $175 for Hosting ($150 annually recurring + $25 one time set up fee)
  • Recurring:
    • $150 annually for Hosting
    • $1,000 to $5,000 per month for Internet Marketing
    • nothing to $1,000 annually for Website Maintenance*

 *Website maintenance must be done. You can either do it yourself or hire me to do it for you.

If you have any questions, please give me a call.

(540) 420 - 5998.

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Optional Features

  • Slide Show Banner
    A giant banner that changes pictures with various effects to show off different parts of your business.
  • Facebook Fan Box or Twitter Feed Box
    Invite your websites visitors to stay in contact with you via Facebook or Twitter.
  • Custom Forms
    All businesses need to collect unique information from their customers.
  • YouTube video on your website
    Do you want to be able to show videos on your website?
  • Allow comments on your articles just like the news sites and blogs do
    People love to comment & come back again and again to read what others have said.
  • Social media share buttons
    If your customers like your products or services, why not make it easy for them to spread the word.
  • A Photo Gallery
    People love pictures.  Share pictures, share the love...
  • A Calendar
    Make sure your customers don't miss your special events.
  • Google Maps in your website
    Helps customers find your office and come buy things from you.

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